Cybex-IT Group

 

Social Media Marketing Course

Description

Cybex IT School of Professionals is a reputable training institute that offers a Social Media Marketing course in Faisalabad, Pakistan. The course is designed for individuals who want to acquire skills in social media marketing, which is a rapidly growing field in the digital marketing industry.

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Outline

Introduction to Social Media Marketing

• Overview of Social Media Marketing
• History and Evolution of Social Media Marketing
• Benefits and Challenges of Social Media Marketing
• Ethics and Regulations in Social Media Marketing

Social Media Platforms

• Introduction to Social Media Platforms
• Facebook Marketing
• Instagram Marketing
• Twitter Marketing
• LinkedIn Marketing

Content Creation for Social Media

• Introduction to Content Creation for Social Media
• Visual Content Creation
• Video Content Creation
• Writing Content for Social Media
• Content Curation

Audience Targeting and Engagement

• Introduction to Audience Targeting and Engagement
• Understanding the Target Audience
• Social Media Listening and Monitoring
• Engagement Strategies for Social Media

Advertising on Social Media

• Introduction to Advertising on Social Media
• Social Media Advertising Platforms
• Types of Social Media Ads
• Creating Effective Social Media Ads

Social Media Analytics

• Introduction to Social Media Analytics
• Metrics and Key Performance Indicators (KPIs) for Social Media
• Tools for Social Media Analytics
• Interpreting Social Media Analytics

Project-based Learning

• Apply the concepts learned in the previous modules to develop a real-world project
• Choose a project related to Social Media Marketing
• Design, Develop, Test and Deploy the project